How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 03.07.2025 01:27

How can a small local business with no marketing budget use social media to attract more customers?

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

People

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Product

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Why is US hell bent on a private capitalist free opinion sharing platform like Tiktok? What happened to their mantra of so-called free spirit of capitalism and freedom of expression that they have been preaching to the rest of the world for decades?

Good marketing is doing this well.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Perception

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Price

Place

Processes

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